Why It’s Important for your business to have a Website
Purple Pear Creations are here to help 
Today the internet is a huge thing and it can be used to display information in many different and effective ways that are of great benefit.
Surprisingly enough, a large amount of small businesses do not take advantage of the internet in order to promote their business or the services that they have to offer. A lot of the time it’s because business owners don’t know what the web can offer or how it can benefit them and the effectiveness it can have on their business in today’s market.
Are you still doubting promoting online? Here’s some examples on how you could benefit!
Sell your products or service online – no matter what you have to offer!
A great importance in today’s economy! A website can allow you to sell your products online which is quite efficient and can also be less stressful to control. So instead of receiving phone calls from customers asking lots of questions they can simply visit your website any time of the day to assess who you are, what you have to offer and answer any frequently asked questions that you would normally be asked over the telephone.
The most important aspect of course is that ultimately you want them to purchase products or services from you. There is no opening time and closing time on an online website!
Save time by having a FAQ (frequently asked questions) page
Do customers contact you regularly by phone asking you lots of questions?
How much is it? Do you cover my area? How much will it cost me to buy your product? Are you insured incase anything goes wrong? And so on.. With a website you can set up a frequently answered questions (FAQ) page allowing people browsing your business website to read. You could also setup contact pages for customers to contact you rather than using the phone. Once a contact page has been filled in and submitted you will receive the query via your business email address.
Contact forms and query forms are a whole different story but briefly you can use these for building list of potential customers. The benefits of this particular practice are huge but I will leave that for another day and another page as its a story on its own.
Create A Blog Page
Every business website should have some kind of blog whether it be Facebook - Twitter – Blogger – You Tube and so on. This will keep customers up to date with the latest happenings of the business. Sometimes customers like to read company blogs as it keeps them educated and gives them the urge to check the website more often. It’s also great for offering your existing and potential customers special deals or free eBooks for their particular niche
Offer Newsletter Subscriptions
Instead of having customers visit your store (if you have one!) regularly for product or business news updates, you could create a monthly newsletter for the business, keeping customers up to date with new product updates. Customers who visit the business website will have the ability to subscribe via email for these monthly newsletters.
Customers voices are important!
With an online website you also have the ability of setting up a feedback page which could help you improve your business by receiving customer feedback and thoughts. Remember that your customers voice matters!
Social Network Promotion
Once you have a business website setup you can promote it through Facebook and Twitter or even LinkedIn. They are three of the most effective tools of online promotion and it’s all free to use! All of these networking sites allow people to keep updated with business news. It’s also a very good way of getting your name around. Customers can also promote your business through Facebook and Twitter. Dont forget you can also join free business networks and some cities such as my own (Middlesbrough in the UK) have a business breakfast meeting once a month so business owners can network with each other.
Are there any other important reasons why a business should have a website?
Please read our other page 10 reasons why your business needs a website for more information.
There are plenty of ways you can promote your business, alas – most are still trying to promote by using old techniques such as the media or radio. Although this still works to an extent more and more people are using social media each and every day and if you do not have an internet presence, a blog or a Social Network page then to be blunt your business is loosing out on revenue! Why??? Because someone just around the corner from you whom is selling the same or similar products that has paid for a professional website to be developed and have bothered to get off their backside and get themselves a Social Network page are to be frank – Stealing your business and that means that they are taking away your profits.
I can’t make it any more clearer than that.
Please feel free to leave your comments as they are always welcome!
Please feel free to email us for a no obligation quotation, our pricing structure is clear and simple and what you see is what you pay. Prices start at Purple Pear from as little as £217.00 for a brochure style website.
Please visit our website for more information
Email info@purplepearcreations.com
Telephone 0333 600 1495
